![]() ![]() The second half of the deck spelled out exactly how many engineers DoubleClick needed to hire every month, and for which products, to achieve that vision and reach very specific, aggressive revenue goals. ![]() The document proposed that this company should be DoubleClick. That vision: As the world grew more digital, some company was going to provide "comprehensive" and "holistic" solutions to publishers and marketers that allowed them to figure out exactly the price at which they should be buying or selling ads. Additionally, some company was going to help these publishers and marketers deliver "interactive" and "rich media" ads. The first half of the presentation detailed a vision of where Internet advertising was going for publishers, advertisers, and consumers, and what kinds of products DoubleClick should create to take advantage of it. ![]()
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